Struggling With Low Conversion Rates and High Returns in Your Fashion Store?

Struggling With Low Conversion Rates and High Returns in Your Fashion Store?

Are you seeing decent traffic on your store but shoppers aren't buying? Or worse — they buy your products and then return them a week later?

If you're running an apparel or fashion store, you're not alone.

Thousands of online fashion businesses face the exact same problem: low conversion rates and high return rates. And both issues stem from the same root cause.

The Real Problem: Shoppers Can't See Themselves in Your Products

Here's what happens when someone lands on your product page:

They see beautiful photos of models wearing your clothes. Professional lighting, perfect angles, ideal fit. But then they ask themselves one critical question:

"How will this actually look on ME?"

They can't answer that question from model photos alone. So they either:

• Leave without buying (lost sale)
• Buy and hope for the best, then return it when it doesn't match their expectations (lost margin + hassle)

The Numbers Tell the Story

According to the National Retail Federation (NRF), 19.3% of online fashion sales are returned. That's nearly 1 in 5 purchases coming back.

The top reason? "Didn't look as expected."

When shoppers can't visualize how a product will look on their own body, they make uncertain purchases. And uncertain purchases lead to returns.

This isn't just about lost sales — it's about:

• Wasted shipping costs (both ways)
• Restocking and handling time
• Lost margins on returned items
• Frustrated customers who might not come back

The solution isn't better product photos or more detailed size charts. Those help, but they don't solve the core problem.

The solution is letting shoppers see themselves wearing your products before they buy.

The Solution: AI Virtual Try-On Technology

What if your shoppers could upload their photo and instantly see how your products look on them?

Not a cartoon or a basic overlay — but a realistic, studio-quality image of them actually wearing your jacket, sunglasses, dress, or jewelry.

That's exactly what AI virtual try-on does.

How It Works

It's simple:

• A shopper lands on your product page
• They click a "Virtual Try-On" button
• They upload a photo of themselves
• Within seconds, they see a realistic image of themselves wearing that exact product

Now they can actually see if it suits them. No more guessing. No more "I hope this works."

Why This Changes Everything

When shoppers can visualize themselves in your products:

• Conversion rates go up because shoppers can make a confident decision.
• Return rates go down because expectations match what they receive.
• Customer satisfaction improves, which supports repeat purchases.

This isn't theory. Stores using high-quality virtual try-on see measurable improvements in both conversion and returns.

What Makes Good Virtual Try-On?

Not all virtual try-on tools are the same. Here's what actually matters:

1. Realistic Quality

Gimmicky overlays or cartoon-like results hurt trust more than they help. The image needs to be realistic enough that shoppers can make a confident decision.

2. Fast Performance

If it takes 30 seconds to generate an image, shoppers won't wait. It needs to feel instant.

3. Works Across Your Entire Catalog

It can't just work for one demo product. It needs to work for clothing, accessories, eyewear, jewelry, shoes — your entire catalog without manual setup for every item.

4. Easy to Use

If shoppers need to download an app or jump through hoops, they won't use it. One click, upload photo, see result — that's it.

Beyond Virtual Try-On: AI Shopping Assistant

Virtual try-on solves one problem: "How will this look on me?"

But shoppers have other questions too:

• "What else would go with this?"
• "Do you have this in my budget?"
• "What should I wear to a wedding under £150?"
• "Does this run true to size?"

That's where an AI shopping assistant comes in.

Instead of a basic chatbot that just answers FAQs, imagine a shopping assistant that:

• Understands your full product catalog, stock, and item relationships.
• Builds complete outfits within budget from a single shopper prompt.
• Gives personalized recommendations by style, occasion, and budget.
• Uses your brand voice, policies, and store-specific context.

When you combine virtual try-on with an intelligent shopping assistant, you're not just showing shoppers how products look — you're guiding them through the entire purchase decision.

The result? Higher conversion, lower returns, and happier customers.

Meet Stylr: Virtual Try-On + AI Shopping Assistant for Your Store

Stylr gives you both: studio-quality virtual try-on and a brand-trained AI shopping assistant — in one simple plugin.

What Stylr Does

1. Realistic Virtual Try-On

Shoppers upload their photo and see themselves wearing your products in seconds. Not cartoonish overlays — actual studio-quality images that look real.

Works for 15+ categories: clothing, eyewear, jewelry, handbags, shoes, hats, and more.

2. AI Shopping Assistant Trained on Your Brand

A chatbot that actually understands your products and can help shoppers make decisions:

• "Show me dresses under £100"
• "What would go with this jacket for a casual look?"
• "Build me a complete outfit for a wedding"

It knows your catalog, your policies, and speaks in your brand voice.

3. Works Across Your Entire Catalog

No manual setup for every product. Stylr automatically works with your full catalog — no matter how many items you have.

4. Real Analytics You Can Use

See which products get the most try-ons, track conversion rates, and understand what's driving sales.

Installation is Incredibly Easy

For Shopify stores:

Install Stylr from the Shopify App Store for free. It takes under 2 minutes.

• Search for "Stylr" in the Shopify App Store
• Click Install
• Approve permissions
• Enable the widget on your product pages
• Done

For custom platforms:

Use our SDK with full technical support. We'll have you live in under 7 days.

Pricing That Makes Sense

Plans start at $49/month for small stores.

Scale to $129/month (Pro) or $249/month (Max) as you grow.

No hidden fees. No surprise charges. Just straightforward pricing based on usage.

Ready to Increase Conversions and Lower Returns?

Stop losing sales because shoppers can't visualize your products on themselves.

Try Stylr free and see the difference it makes in your conversion rates and return rates.

Get started: stylr.tech

Questions: hello@stylr.tech

Install from the Shopify App Store today — it takes less than 2 minutes.